{"id":14576,"date":"2026-10-19T07:54:59","date_gmt":"2026-10-19T07:54:59","guid":{"rendered":"https:\/\/www.gieffeacciai.it\/?p=14576"},"modified":"2026-10-19T12:28:12","modified_gmt":"2026-10-19T12:28:12","slug":"gieffeacciai-renews-its-brand","status":"publish","type":"post","link":"https:\/\/www.gieffeacciai.it\/en\/gieffeacciai-renews-its-brand\/","title":{"rendered":"Gieffeacciai renews its brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14576\" class=\"elementor elementor-14576 elementor-14571\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7485c3b elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"7485c3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ad134a sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"9ad134a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193c3a6 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"193c3a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 18-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029.jpg\" class=\"attachment-large size-large wp-image-14582\" alt=\"\" srcset=\"https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029.jpg 750w, https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029-300x300.jpg 300w, https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029-150x150.jpg 150w, https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029-370x370.jpg 370w, https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029-120x120.jpg 120w, https:\/\/www.gieffeacciai.it\/wp-content\/uploads\/2026\/10\/029-410x410.jpg 410w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a63e5 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"d2a63e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 18-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1 style=\"text-align: center;\"><span class=\"s2\">Gieffeacciai renews its brand<\/span><\/h1><p>Gieffeacciai not only demonstrates a constant focus on market dynamics, but also stands out for its ability to interpret and respond to changes in the fields of communication and marketing. With this in mind, the company is renewing its identity and looking to the future by presenting its new brand today.<\/p><p>The new brand features an essential, contemporary and strongly geometric visual identity, created through the combination of a graphic symbol, or pictogram, and a typographic logotype.<\/p><p>The pictogram, consisting of angular and symmetrical geometric shapes, visually evokes two opposing and mirror-like elements arranged around a central axis. The inner shapes create a dynamic and abstract form, with a central opening that gives the symbol a sense of lightness and movement.<\/p><p>The use of sharp geometric forms, positive and negative spaces creates the two letters, <strong>\u201cGF\u201d<\/strong>, intersecting with one another and characterised by a balance between solidity, precision and dynamism.<\/p><p>The logotype used for the name <strong>\u201cGIEFFEACCIAI\u201d<\/strong>, set in uppercase, bold sans-serif lettering with a distinctive geometric character, gives the new brand an <strong>industrial, technical and contemporary<\/strong> identity. The relationship between the pictogram and the logotype associates the company with concepts such as <strong>precision, technology, reliability and expertise<\/strong>.<\/p><p>The <strong>anthracite grey<\/strong> softens the rigidity of the graphic mark and gives the brand a more <strong>refined, technical and institutional<\/strong> character, while maintaining a high level of legibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gieffeacciai renews its brand Gieffeacciai not only demonstrates a constant focus on market dynamics, but also stands out for its ability to interpret and respond to changes in the fields&hellip;<\/p>\n","protected":false},"author":5,"featured_media":14582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"_links":{"self":[{"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/posts\/14576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/comments?post=14576"}],"version-history":[{"count":7,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/posts\/14576\/revisions"}],"predecessor-version":[{"id":14592,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/posts\/14576\/revisions\/14592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/media\/14582"}],"wp:attachment":[{"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/media?parent=14576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/categories?post=14576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gieffeacciai.it\/en\/wp-json\/wp\/v2\/tags?post=14576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}